The "Barbie aesthetic" refers to a cultural trend that emerged in the 2010s, characterized by a nostalgic celebration of the 1990s and early 2000s pop culture, and a hyper-feminine, colorful, and playful style inspired by the iconic doll brand, Barbie.
This aesthetic typically includes pastel colors, glitter, rhinestones, bubblegum pink, and an overall "girly" look. It is often associated with young women and girls who embrace a nostalgic, retro, and playful aesthetic.
The Barbie aesthetic has been popularized by social media platforms such as Instagram and Tumblr, and has inspired a variety of fashion trends, makeup looks, and interior design styles. Some have also criticized the Barbie aesthetic as perpetuating narrow and unrealistic beauty standards, as well as reinforcing gender stereotypes.